Edited By
Tomoko Sato

In France, there's an ongoing buzz about the availability of Trezor products comparable to popular Ledger products. A few concerned people took to various forums, questioning if these wallets can be easily found in physical locations throughout the country.
Several comments surfaced, shedding light on the public's interest and frustration. One person asked, "Can we find Trezor products in stores like Ledger products?" This reflects a strong desire for ease of access to cryptocurrency hardware wallets.
A mixed bag of responses followed. One commenter suggested, "If not, canโt you just buy from the USA and have it shipped?" This indicates an alternative route, albeit with potential risks surrounding shipping and customs. Another user expressed skepticism about purchasing online, stating, "I would like to buy one but not giving my name and address because of the leak." This illustrates ongoing concerns about privacy and security related to online transactions, emphasizing the need for safer options.
As of now, Trezor has not confirmed any local partnerships or storefronts in France. This raises critical questions about how these products can compete against competitively marketed alternatives like Ledger, which has established a firmer retail presence.
"People want options and they want them now." - User comment
While the lack of physical availability for Trezor raises eyebrows, the interest in cryptocurrencies remains strong. The security concerns linked with buying online hint at a desire for safer, more reliable retail channels for hardware wallets.
๐ Users are eager to find Trezor products in local shops.
โ๏ธ Some suggest ordering from the USA, despite risks.
๐ Privacy issues spark hesitation about online purchases.
The landscape for hardware wallets is shifting, with questions surrounding product access at the forefront. Will Trezor address this demand by expanding into retail spaces? Only time will tell.
Experts expect to see a gradual shift in Trezor's retail strategy in response to rising demand for physical products in France. There's a strong chance that they may partner with local stores within the next year, given the competitive pressure from Ledger, which has gained a solid foothold. If Trezor moves swiftly to establish partnerships, it could enhance their visibility, with an estimated 60% probability that we may see brick-and-mortar availability by late 2027. This potential shift could be driven by the growing interest in crypto among the general public, as safety and transparency become top priorities for consumers.
Looking back, the rise of bottled water offers an interesting parallel. Initially, many consumers opted for tap water despite the surge in bottled brands due to mistrust of greenwashing claims. However, as companies showcased purity and safety, bottled water took off in popularity. Similarly, as Trezor highlights trustworthiness and user security, they may capture the interest of consumers hesitant about online purchasing. Just as water brands needed to prove their worth to gain market share, Trezor faces the challenge of ensuring potential customers feel secure in their buying choices, especially when seeking physical access.