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Coinbase backs open usd stablecoin, threatens circle's deal

Coinbase Backs Open USD Stablecoin | Shake-Up for USDC and Circle

By

Ahmed Salah

Jul 2, 2026, 12:33 AM

Edited By

Raj Patel

Updated

Jul 2, 2026, 12:19 PM

2 minutes estimated to read

Coinbase logo alongside Open USD logo with a backdrop of digital currency symbols, representing the competition in the stablecoin market.

The crypto world is buzzing after Coinbase and over 140 firms announced Open USD (OUSD), a stablecoin designed to challenge Circle’s USDC. Following the news, USDC's value dropped 17%, raising concerns about Circle's financial health.

The Impact of OUSD

Coinbase’s commitment to OUSD directly threatens its existing agreement with Circle, which allows Coinbase to earn 100% of reserve income from USDC on its platform. This $908 million deal for 2024 is due for renewal in August. Commentary from the forums highlights growing skepticism among people regarding the stability of their USDC holdings. One user expressed a serious concern: "Am I already financially ruined and don’t know it?"

Disruption in Distribution

OUSD aims to share reserve income among participating businesses rather than keeping it concentrated with the issuers. Stripe has designated OUSD as the default stablecoin for its transactions, while BlackRock's backing intensifies questions about USDC's future. One commenter noted an important shift: "The bigger shift is that stablecoins are becoming something people actually use across payments, transfers, and collateral."

Reactions from the Industry

Industry voices have mixed reactions. Paolo Ardoino, CEO of Tether, noted, "Welcome OUSD. Player 2 has entered the game." Others argue that the competitive landscape is changing fundamentally; one participant warned that although USDC is widely used, any significant switch will take time.

Future Considerations

The competitive landscape is shifting, and holders of USDC on platforms like Bitpanda and Binance should be wary of potential changes over the coming year. The commentary hints at a rough renewal period for Coinbase and Circle in August, with predictions that this may be a tumultuous time for the companies.

Key Points to Consider

πŸ”Ή Coinbase's partnership with OUSD disrupts its revenue model with Circle.

πŸ”Ή BlackRock’s involvement raises long-term viability concerns for USDC.

πŸ”Ή OUSD seeks to penetrate the market traditionally dominated by USDC and Tether.

πŸ”Ή The stablecoin market faces serious institutional challenges as new players enter.

The launch of OUSD marks a significant moment in the stablecoin sector. As the dust settles, it remains to be seen how these developments will affect both Circle and Coinbase's strategies. Will OUSD redefine the game or struggle against long-standing rivals?

Looking Ahead

Preparing for more volatility seems crucial as OUSD gains traction. Market analysts suggest that USDC might lose up to 30% of its share if OUSD captures significant interest. This landscape is fraught with challenges, pushing established players to adapt swiftly or risk becoming obsolete.