Edited By
Michael Thompson

Nexo's recent return to the U.S. after a tough regulatory period raises questions about the different experiences of crypto companies. The clash between custodial yield accounts and non-custodial payment systems has turned into a significant lesson in compliance.
In 2022, Nexo faced scrutiny from the SEC over its custodial yield accounts, deemed unregistered securities, resulting in a $45 million payment to the SEC and other states. After exiting the U.S. market, Nexo announces a comeback by collaborating with Bakkt, hoping to relaunch yield products.
Payment companies have fared differently by focusing on integrating wallets with Visa payment rails instead of yield offerings. This approach connects platforms like MetaMask, Phantom, and Trust Wallet to a vast network of over 150 million Visa merchants, all without regulatory pushback.
"Their model structurally avoided securities triggers. Thatβs a way stronger position long term," commented an industry observer.
While Nexo's custodial approach led to fines and operational setbacks, payment infrastructure thrived within a consistently clear regulatory framework. One commentator noted, "Payment infra like Oobit stayed in its lane, no yield promises, no pooled funds, just connecting wallets to Visa rails."
Nexo's new strategy appears to bank on a changing political climate in the U.S. However, it faces an uphill battle as previous SEC attitudes towards custodial services don't reflect the flexibility present in payment infrastructures.
The custodial yield model operates in securities territory, which attracts regulatory scrutiny.
Non-custodial systems successfully align with existing payment laws and remain compliant.
Observers highlight the importance of understanding regulatory landscapes before launching products.
πΌ Nexo incurred $45M in SEC fines while payment systems thrived.
π "Payment companies never had to leave, never paid fines," an industry analyst noted.
π "Custodial yield leads into paperwork and fines, a risky move."
Overall, the stark contrast in experiences between custodial yield protocols and non-custodial payment rails showcases the importance of regulatory clarity. As crypto continues to evolve, businesses must adopt models that align more intimately with established laws to avoid Nexo's pitfalls.
There's a strong chance that as regulatory environments evolve, more companies will adopt non-custodial models to avoid the hefty fines associated with custodial yield accounts. Analysts estimate around 70% of new entrants will likely seek compliance over innovation, favoring established payment systems for rapid growth. Additionally, we might see existing custodial services revisiting their business models to introduce clearer compliance strategies, though this may take time due to past setbacks. The urgency to restructure will be amplified by the current administration prioritizing regulatory clarity, which could reshape the marketplace significantly within the next two years.
Interestingly, the situation unfolding in the crypto world parallels the music industry's transition from physical albums to streaming services. Initially, record labels clung to traditional sales models, facing legal complications and declining revenues. However, artists who aligned with platforms like Spotify and Apple Music thrived by embracing new technology and adhering to localized laws around distribution. Just as those artists capitalized on changing frameworks, crypto businesses today must pivot towards models that harmonize with regulatory demands to survive in an ever-evolving landscape.